FUSING ON-AND OFFLINE DATA
Making decisions to optimize operation requires rich information and the capability to link pieces together. Therefore, integrating online and offline data becomes the key to discover business insights.
WHAT WE OFFER
Hikvision offers a comprehensive range of products that collect data, run analyses, and conduct multi-dimensional data fusion. Using devices that are also good for a security system, you can now gain a deeper understanding of your customers as a group, observe business patterns, increase operational efficiency, and utilize the right tools to ensure shoppers walk out of your store with smiles and merchandise.
CUSTOMER TRAFFIC ANALYSIS
Excluding Staffs
Hikvision has worked on helping customers collect the most accurate data. The new people counting camera is now able to recognize repetitive entries or non-shoppers (including staffs and securities) and exclude such data.
Excluding Repetitive Customers
In order to obtain even more accurate customer traffic data, Hikvision’s camera is able to exclude customers who repetitively enter the store or who is just passing by.
Customer Traffic Report
Knowing how many people visited your store and being able to analyze the patterns and trends of shoppers are crucial to any kind of store, big or small.
6-In-1 Camera
High integration for Offline data perception on Product level（6-in-1）to reduce the investment of retail BI analytics significantly.
Area Heat Map
Data that reveal which areas are most visited could be a great help for operational insights. In the shelf area, heat-mapping technology marks the popularity of each shelf areas. Combined with other information, problems with commodities becomes apparent.
Global Heat Map
Using ceiling installation of several fisheye cameras, the system can generate global heat map data for the entire store. This information helps managers to see where the “hot areas” are and to enable better product allocation for promotion. Combined with sales data, the heat map data is a great tool for management team to reveal insights on shopping patterns.
Area Popularity Analytics
Waiting times can have a devastating effect on the in-store customer experience. Queue detection cameras are designed to monitor queues in real-time and send notifications when there are too many people waiting in line. Along with response times, managers can also check on queue data to evaluate staff performance and track efficiency improvements.
Consumer Attributes Analysis
Our solution not only offers functionality to analyze customer traffic data, but also summarizes the key characteristics of your customers for you to make more insightful decisions. Customer attributes, such as facial expression, and other data help stores better develop customer profiles and gain insights about their preferences. Use this function in different locations of your store for multiple applications and purposes.
REMOTE AUDIT
Hikvision’s Remote Audit Solution reuses existing CCTV systems and moves the offline audit process online – vastly improving efficiency and standardization. With Hikvision’s solution, you can complete your Planning, Auditing, Rectifying, and Statistics & Review processes swiftly and accurately. You will be generating reports, analyzing the results, and then revising the final product with helpful tools and savvy insights. Agonizing over your store’s audit history will become history.
WATCH VIDEO
Customer traffic analysis
Remote Audit
Customer Traffic Excluding Staff and Repetitive Customer
VISUALIZING DATA FOR A BETTER BUSINESS INSIGHT
With this marketing data dashboard, all the information that a retailer need is intuitively displayed. For management team that needs to check and run multiple stores, the dashboard also shows shop locations on the E-map and all related information for efficient review.
Check out more benefits of our solution
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Intelligent Security and Loss Prevention
Operation Optimization and Management
SUCCESS STORIES
